YOUR BRANDS.
OUR RELATIONSHIPS.

We don’t believe in simply closing a sale – we believe in creating sustainable relationships that will promote recurring sales for your business.

About Us

Effective Sales and Merchandising (ESM) was created after the merger of two independent regional sales and merchandising agencies: Bravo Sales and Merchandising and Effective Sales and Marketing. We have over 20 years of experience in providing sales and merchandising solutions, and we focus squarely on the 2nd and 3rd tiers of the FMCG industry.

Our founding partners, Frank Ghillino and Paul De Freitas, built their respective businesses by growing long-standing relationships with both customers and principals. They took a focused approach and both chose to provide sales and merchandising services solely to the wholesale market. Today we’ve expanded our store universe to provide services to both the wholesale and bottom-end retail sectors of the trade.

ESM remains a privately owned company, so we’re fast, flexible and efficient at making decisions. We have four offices nationally, with our head office in Gauteng and our regional offices in the Western Cape, KwaZulu-Natal and the Free State.

Our Services

Effective Sales and Merchandising Key Accounts

KEY ACCOUNTS

Our years of experience in the 2nd and 3rd tiers of South Africa’s FMCG industry means we can help you successfully navigate this complex market – whether you’re a new entrant, are launching a new product, or want to grow your market share.

Effective Sales and Merchandising Sales

SALES

Our relationships grow both our principals’ brands and our customers’ businesses. When it comes to building brands, we’re adaptable: we’re as comfortable working with start-ups as we are teaming up with established names.

Effective Sales and Merchandising

MERCHANDISING

We build your relationships with your end consumers through effective communication by using both off-shelf and home-shelf displays. Our merchandisers are exceptionally creative and build show-stopping displays that capture attention.

What our Principals have to say

“ESM is by far the best agent to use in wholesale. They’re professional, honest and get the job done. Their staff are dedicated and a pleasure to work with.”– Christiaan de Wet, National Sales Manager, Tradekings SA