Our Principals

We’re passionate about building your brands. Above all, we know that the best results happen when we work as a team. Some of our principals have been with us since our inception, indicating just how happy they are with the services we provide.


Our Principals

Effective Sales and Merchandising Dynamic Brands
Effective Sales and Merchandising MARS Multisales
Effective Sales and Merchandising National Pride
Effective Sales and Merchandising New Era
Effective Sales and Merchandising Retailer Brands
Effective Sales and Merchandising SuperMax
Effective Sales and Merchandising TradeKings
Effective Sales and Merchandising Zoomarati

What our Principals have to say

“National Pride and Effective Sales and Merchandising have been working together since 2012. We are really satisfied with work that Effectivesales Sales and Merchandising has done for us. The software they use benefits us as it allows us to measure our growth in sales easily and accurately. They are good at maintaining consistent communication which ensures that we are able to maintain a good working relationship” Malcolm Naidu, National Sales Manager, National Pride

“Effective Sales, in my opinion, is by far the best Agent to use in Wholesale. They are professional, honest and get the job done. Their staff is dedicated and a pleasure to work with.” – Christiaan de Wet, National Sales Manager, Tradekings SA

“Effective Sales and Promasidor SA (Pty) Ltd have been in partnership for over 15 years.  We now not only have a business relationship but they are part of the Promasidor family.  Their experience and knowledge of the FMCG market is invaluable and every target set for them is met with enthusiasm and a willingness to over reach.  Effective Sales has been instrumental in the growth of our business and we look forward to growing alongside them in the years to come” Shaun Chaplin, Managing Director, Promasidor South Africa

“Effective Sales & Merchandising understands the art of Wholesale, they connect us with potential and our existing customer base, they articulate go to market options, and present real ideas for our business that will yield profitable results. I recommend their service without reservation.” Brandon Wyngaard, Regional Manager, Mars Africa

“Effective Sales and Merchandising have been doing the sales and merchandising for Retailer Brands since 2012. They have performed excellently over the past four years and have grown our sales figures by double digits year on year, which confirms the commitment and dedication in their service. The team that head and manage their sales and merchandising staff, are of the highest quality in the wholesale and Cash and Carry sector of the Retail Industry. It has been an absolute pleasure having them on board, and we are looking forward to having a long relationship with them” Andre van As, Wholesale Key Account Manager, Retailer Brands

“Supermax SA (PTY) Ltd & ESM have been in partnership for close on 9 years, our relationship has grown from strength to strength and is based upon mutual respect and commitment in getting the job done and through this the growing of the Supermax brand. We look forward to many more years of working together and achieving our vision of being the No 1 supplier of shaving products in the traditional trade” Peter Simons, Sales Director Supermax SA.

“We moved all our non-formal retail & wholesale business to Effective Sales about a year ago and have seen significant growth in this sector since then.  The entire Effective Sales team is dedicated to the achievement of mutually set goals and fully understands the sector they operate in, all the way to the finer details.  Their relationships in the trade are clearly visible and provide a very effective communication system, which actually translates into the results required by all parties.” Tomas Duda, Sales Director, Pakco

“We at New Era Chickens are proud to be associated with Effective Sales and Merchandising.  It is a relationship that has been going for 10 years and has shown tremendous sustainable growth over this period.  We find their market knowledge vital to our company, we find their enthusiasm in their work to be refreshing, their ability at problem solving excellent and their overall service as vital to our organisation.

Over time we have grown to understand each other’s’ idiosyncrasies and compensate accordingly – this leads to an optimal working relationship and united front to the market, with each other speaking in common terms to the customer.

We look forward to growing even more in a controlled and sustainable means for many years to come.” Alberto De Cecco, Managing Director, New Era Chickens