Our Store Universe

We’ve built strong relationships with our customers over the years by focusing on growing one customer at a time. We now proudly service a store universe of over 1000 stores that are independently owned, as well as buying group members.



Effective Sales and Merchandising Africa Cash 'n Carry
Effective Sales and Merchandising Arrow
Effective Sales and Merchandising Best Buy Foods
Effective Sales and Merchandising Boxer
Effective Sales and Merchandising Cosmetic Connection
Effective Sales and Merchandising Food Lover's Market
Effective Sales and Merchandising ICC Buying Group
Effective Sales and Merchandising Jumbo Cash and Carry
Effective Sales and Merchandising Jwayelani
Effective Sales and Merchandising Roots
Effective Sales and Merchandising Sunrise Sweets
Effective Sales and Merchandising UMS


We service an extensive number of Independent Cash & Carry stores. Should you wish to find out more please don’t hesitate to contact us.


We service an extensive number of Independent distributors. Should you wish to find out more please don’t hesitate to contact us.

What our Customers have to say

“My dealings with ESM have been very positive: all issues have been resolved timeously and professionally. Above all, they drive business passionately, and trade responsibly.”Moeng Setiloane, Makro Head Buyer

“I would like to commend your sales rep and in-store merchandisers for the great service they provide. Our shelves are always full and damages are always done. Your rep is here every week and if there is a problem, he sorts it out swiftly. Yes there are occasions where things go wrong and I sit on their heads, but in general myself and Trevor (buyer) are very happy with the guys from Effective. Thanks and I would just like to say keep it up “ Medupe Mokotong, Food Inventory Controller at Makro Woodmead, Gauteng

“Far too often, sales agencies are simply order takers with no regard or sense of responsibility for the actual development and sales of the product, and no passion or accountability. ESM are quite different in this respect. They take responsibility and ownership of the product and ensure the growth and sustainability of the product. Also, the quality of people that represent the company has been superior, and their ethos is one of hard work and dedication.” Shaheen Olivier, General Manager at Yarona Cash and Carry, Gauteng

“The service delivery from the ESM team has been fantastic. From great representatives and merchandisers to deliveries that are always on time, ESM is meticulous in their approach to customer service and satisfaction, and they have the highest regard for quality. I recommend them to any established business or up-and-coming entrepreneur.” Panayotis Dimitriou, Buyer at President Hyper

Hardworking, focused, understanding, excellent with follow ups, manage stock rotations, always fight for the best deal. We see Mauro (the ESM regional sales manager and representative) not as a sales rep in our store but more as a team member.” Ebrahim, Sweet Hyper, Gauteng

“I‘ve been dealing with ESM for many years, and I’d recommend any company to work with them if they haven’t already.” Kevin Kovilan James, Ohlanga DC

“Claude Cilliers (the ESM representative and field sales manager) always goes that extra mile to try and make sure his products reach their full potential in my store. He visits my store regularly and never misses a call cycle. His office is always willing and able to help, and I find his staff to be qualified and friendly.” Hendrik van Tonder, Owner Franks CC Depot, Free State

“ESM have serviced the Sunrise stores for many years and we enjoy the personal way they carry out their business. Merchandisers are well presented, courteous and willing, and their accounts staff are efficient at resolving queries. It’s a great pleasure dealing with the company and their ever-growing portfolio.” Sergio Jorge, Owner Sunrise Sweets, Pretoria, Gauteng

“We’ve worked successfully with ESM for over two years, and I’d like to thank them for being one of our most professional and dependable partners in business. There aren’t many companies with whom we have solid of a relationship, and it’s due to the integrity of everyone at ESM.” Busani Mguni, Head Buyer Cambridge Food DC

“Thanks ESM for always portraying a professional approach in any dealings with us. For the past two years our relationship has always been fruitful due to the support we get from your staff. We’re looking forward to keeping it that way for many more years to come.” Nelly Mabizela, Merchandise controller Cambridge Food